Privacy Policy

1. Introduction

We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how Tragent.ai (operated by Cargo Smart Ltd) collects, uses, stores and protects personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or submitting any form on this site, you acknowledge that you have read and understood this policy.

2. What Personal Data We Collect

We collect personal data when you voluntarily submit information through our website forms. This may include:

• Your name
• Email address
• Phone number
• Company name
• Information about your trade compliance requirements or enquiry
• Product descriptions submitted for classification assessment

We also collect anonymised analytics data via Google Analytics (GA4) including pages visited, time on site and general location (country/region level). This data does not identify you personally.

3. How We Use Your Personal Data

We use the personal data you provide for the following purposes:

• To respond to your enquiry or consultation request
• To provide trade compliance assessments and advisory services you have requested
• To contact you regarding your submission or follow-up actions
• To improve our website and services based on anonymised usage data

We do not use your personal data for automated decision-making or profiling.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

• Consent — where you have submitted a form and provided your details voluntarily
• Legitimate interests — to respond to enquiries and deliver services you have requested
• Contract — where processing is necessary to perform a contract or take pre-contractual steps at your request

5. How We Share Your Data

We do not sell, rent or trade your personal data to any third parties.

We use the following third-party services to operate our website, and your data may pass through them:

• Formspree — form submission processing. Data is transmitted securely and stored temporarily to deliver form submissions to our inbox. See Formspree's Privacy Policy.
• Google Analytics (GA4) — anonymised website usage analytics. No personally identifiable information is shared with Google through this service. See Google's Privacy Policy.
• Netlify — website hosting. Netlify processes web traffic data as part of hosting. See Netlify's Privacy Policy.

We may disclose personal data if required to do so by law or in response to a valid request from a regulatory authority.

6. Data Retention

We retain personal data submitted through our forms for as long as is necessary to respond to your enquiry and fulfil any resulting engagement, or for a maximum of 3 years from the date of submission, whichever is shorter.

Anonymised analytics data held by Google Analytics is retained in accordance with Google's standard retention settings.

7. Cookies

Our website uses cookies. A cookie is a small text file stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies — necessary for the website to function, including remembering your cookie consent preference
• Analytics cookies — Google Analytics uses cookies to collect anonymised data about how visitors use our site. These are only set if you accept cookies via our cookie banner.

You can withdraw your cookie consent at any time by clearing your browser cookies. You can also manage cookie preferences through your browser settings.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate data
• Right to erasure — to request deletion of your personal data
• Right to restrict processing — to request that we limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@tragent.co.uk. We will respond within 30 days.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. All form submissions are transmitted over HTTPS encrypted connections.

While we take every reasonable step to protect your data, no method of transmission over the internet is completely secure. If you have concerns about a specific data security matter, please contact us directly.

10. International Transfers

Some of our third-party service providers (including Google and Formspree) may process data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, including reliance on adequacy decisions or standard contractual clauses.

11. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns directly before you contact the ICO — please email us at info@tragent.co.uk.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when it was last revised. Continued use of our website after any update constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: info@tragent.co.uk
• Post: Cargo Smart Ltd, 71–75 Shelton Street, London WC2H 9JQ